At modenX, we value your trust and are committed to protecting your personal data. This Privacy Policy outlines how we collect, use, and safeguard your information when you interact with our website, mobile app, and services. We adhere to the General Data Protection Regulation (GDPR), the Information Technology Act, 2000 (India), and other applicable data privacy laws.

1. Who We Are

modenX is a platform dedicated to transforming retail by enabling retailers to deliver seamless, personalised customer experiences through data-driven insights and technology. Whether online or in-store, we ensure every interaction feels intuitive, secure, and relevant.

2. Scope of This Policy

This policy applies to:

• All users of our website, platform, and mobile app.
• Data collected through direct user interactions, cookies, analytics tools, and third-party services.
• Any information voluntarily shared by you while using our services.

3. Information We Collect

We collect the following types of data:

a. Personal Information:

• Name, phone number, email address, and physical address;
• Location data (if you grant permission);
• Device identifiers (e.g., IP address, device ID, etc.)
• Gender (if provided voluntarily)

b. Usage Data:

• Browsing behaviour on the website or app;
• Page views, visit duration, and clickstream data;
• Device and browser information;
• Log data (e.g., access times, error reports, etc.)

c. Cookies & Tracking Technologies:

• We use cookies for essential functionality, performance insights, content personalisation, and targeted advertising. You may manage your cookie preferences through your browser settings.

4. How We Use Your Information

Your data is used to:

• Provide and improve our products and services;
• Personalise your experience and deliver relevant content;
• Send service updates, promotional offers, or account-related communication;
• Analyse user behaviour and optimise performance;
• Comply with legal obligations;
• Prevent fraud and secure our systems.

We do not sell, rent, or trade your personal information.

5. Sharing of Your Data

We may share your data:

• With service providers who assist in delivering our services (e.g., analytics, hosting, etc);
• If required by law, regulation, or legal process;
• With your consent, for specific services or third-party features;
• To enforce our Terms of Use or protect rights and safety.

We ensure all partners follow applicable data protection standards and sign appropriate data processing agreements.

6. Your Rights

As a data subject, you have the right to:

• Access the personal data we hold about you;
• Request correction of inaccurate data;
• Withdraw consent at any time;
• Object to data processing or request restriction;
• Request data deletion (“Right to be Forgotten”);
• Request transfer of your data (Data Portability);
• File a complaint with a relevant supervisory authority.

To exercise any of these rights, please contact us at – [email protected].

7. Data Security

We implement industry-standard security measures to protect your data, including:

• Encryption of data in transit and at rest;
• Role-based access controls;
• Regular security audits and assessments.

However, no method of transmission over the internet or electronic storage is 100% secure.

8. Retention of Information

We retain personal data only as long as necessary for the purpose for which it was collected, or as required by law. Upon request, your data can be deleted in accordance with your rights under applicable privacy laws.

9. Data Transfers

When transferring data outside the EU or India, we ensure adequate protection through mechanisms such as:

• Standard Contractual Clauses (SCCs)
• Data processing agreements with third-party providers
• Transfer Impact Assessments (as required under GDPR)

10. Use of Google Services and Advertising

We use Google Analytics and Google AdSense for:

• Analysing website usage (Google Analytics);
• Displaying relevant advertisements (Google AdSense).

You can opt out of personalised advertising via Google Ads Settings. No personally identifiable information is stored or shared without your consent.

11. Children’s Privacy

Our services are not intended for users under the age of 18. If you are under 18, please do not provide any personal data. If we learn that we have collected data from a minor, we will delete it promptly.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or regulatory obligations. The latest version will always be available on this page. Continued use of our services constitutes your acceptance of the updated terms.